Cookie Policy
1. Introduction
This Cookie Policy explains how Tough Water Solutions ("we", "our", "us") uses cookies and similar technologies when you visit our website.
Cookies help us operate our website, understand how visitors use it and improve the overall user experience.
This policy should be read alongside our Privacy Policy and GDPR Policy.
2. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.
Cookies allow websites to recognise your device and remember certain information about your visit.
Some cookies are essential for a website to function correctly, while others help website owners understand visitor behaviour and improve website performance.
3. How We Use Cookies
Tough Water Solutions may use cookies to:
Ensure the website functions correctly.
Remember your preferences.
Improve website performance.
Understand how visitors use our website.
Measure website traffic.
Identify popular pages and services.
Understand how visitors find our website.
Measure enquiries generated through the website.
Improve our website and user experience.
Maintain website security.
4. Types of Cookies We Use
Essential Cookies
Essential cookies are necessary for the website to operate correctly.
These cookies may support website security, navigation, enquiry forms, cookie preferences and other essential functionality.
Essential cookies do not normally require your consent because the website cannot function properly without them.
Analytics Cookies
Analytics cookies help us understand how visitors use our website.
They may collect information about:
Pages visited.
Time spent on the website.
Services viewed.
How visitors reached the website.
Links clicked.
Device type.
Browser type.
General geographic location.
This information helps us understand how visitors interact with our website and identify areas where it can be improved.
Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced functionality.
These may include preferences relating to website settings, enquiry forms or other website features.
Marketing Cookies
Marketing cookies may be used to understand the effectiveness of advertising campaigns and provide more relevant advertising.
They may also help us understand which marketing channels generate enquiries for services such as water tank cleaning, water tank disinfection, water system chlorination, TMV testing and commercial water softener installation.
Where required by law, these cookies will only be placed on your device after you have provided consent.
5. Google Analytics
We may use Google Analytics to understand how visitors interact with the Tough Water Solutions website.
Google Analytics may collect information including:
Pages viewed.
Time spent on individual pages.
Traffic sources.
Device information.
Browser information.
General location information.
Website interactions.
We use this information to understand website performance, measure traffic and identify opportunities to improve the experience for visitors.
Where required, Google Analytics cookies will only be activated after you have provided consent.
6. Third-Party Cookies
Some cookies may be placed by third-party services used on our website.
These may include services relating to:
Website analytics.
Advertising.
Marketing.
Embedded content.
Maps.
Website functionality.
Enquiry forms.
Customer communication tools.
Third-party providers are responsible for their own cookies and the way they process information collected through them.
We recommend reviewing the privacy and cookie policies of relevant third-party providers for further information.
7. Cookie Consent
When you first visit our website, you may be presented with a cookie consent notice.
Where required by law, non-essential cookies will not be placed on your device unless you provide consent.
You can choose to accept or reject non-essential cookies through the options provided.
Essential cookies may still operate because they are necessary for the website to function correctly.
8. Managing Cookies
You can control and manage cookies through your browser settings.
Most web browsers allow you to:
View stored cookies.
Delete existing cookies.
Block all cookies.
Block third-party cookies.
Allow or block cookies from specific websites.
Change your cookie preferences.
Blocking certain cookies may affect the functionality or performance of our website.
9. How Long Cookies Are Stored
Cookies may be either session cookies or persistent cookies.
Session cookies are temporary and are deleted when you close your browser.
Persistent cookies remain on your device for a specified period or until you manually delete them.
The length of time a cookie remains on your device depends on its purpose and the service responsible for setting it.
10. Personal Information
Some information collected through cookies may be considered personal information under UK data protection legislation.
Where personal information is collected through cookies, it will be processed in accordance with our Privacy Policy, GDPR Policy, the UK General Data Protection Regulation and the Data Protection Act 2018.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our website functionality, our services or applicable legislation.
Any changes will be published on this page and will take effect when the updated policy is published.
We recommend reviewing this policy periodically to remain informed about how Tough Water Solutions uses cookies.
12. Contact Us
If you have any questions about this Cookie Policy or how Tough Water Solutions uses cookies, please contact us through our website contact form.