Privacy Policy
Tough Water Solutions ("we", "our", "us") is committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.
This Privacy Policy explains what information we collect, how we use it, who we share it with and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Tough Water Solutions provides specialist commercial water treatment, water hygiene and water system services throughout the United Kingdom.
Our services include water tank cleaning, water tank disinfection, water system chlorination, TMV testing and commercial water softener installation.
Data Controller
Tough Water Solutions
Website: toughwatersolutions.co.uk
2. What Information We Collect
Depending on how you interact with us, we may collect the following information.
Personal Information
Name
Company or organisation name
Job title
Email address
Telephone number
Business or site address
Billing address where applicable
Site contact information
Details about your premises or water systems
Details of the water hygiene or treatment services required
Information submitted through our enquiry forms
Communications between you and us
Payment and transaction information where applicable
Technical Information
When you visit our website, we may automatically collect:
IP address
Browser type
Device information
Operating system
Website pages visited
Time spent on pages
Referral source
Cookies and similar technologies
3. How We Collect Your Information
We collect information when you:
Submit an enquiry through our website.
Complete a contact form.
Contact us by telephone or email.
Request a quotation.
Enquire about water tank cleaning or disinfection.
Enquire about water system chlorination.
Request TMV testing.
Enquire about commercial water softener installation.
Arrange a site visit or assessment.
Request information about our services.
Visit our website.
Engage with us through other communication channels.
We may also receive information from trusted business partners or publicly available sources where appropriate.
4. How We Use Your Information
We use your personal information to:
Respond to your enquiries.
Understand your water hygiene or water treatment requirements.
Prepare and provide quotations.
Arrange site visits and assessments where required.
Arrange water tank cleaning and disinfection.
Arrange water system chlorination.
Arrange TMV testing.
Arrange commercial water softener installation.
Communicate with you regarding your enquiry or service requirements.
Pass your enquiry to a carefully selected water hygiene or water treatment service provider where appropriate so they can contact you directly and deal with your enquiry.
Provide customer support.
Improve our website, services and customer experience.
Maintain appropriate business records.
Comply with our legal and regulatory obligations.
5. Our Lawful Basis for Processing
Under UK GDPR, we process personal information using one or more of the following lawful bases:
Performance of a contract.
Legitimate interests.
Legal obligation.
Consent.
Our legitimate interests may include responding to enquiries, operating our website, arranging requested services, introducing prospective customers to suitable service providers and improving our services.
Where we rely on your consent, you may withdraw that consent at any time.
6. Marketing Communications
From time to time, we may send you information about our water hygiene, water treatment and related services where permitted by law.
You can opt out of receiving marketing communications at any time by:
Clicking the unsubscribe link in our emails.
Contacting us directly.
We will honour your marketing preferences in accordance with applicable legislation.
7. Cookies
Our website may use cookies and similar technologies to improve your browsing experience and help us understand how visitors use our website.
Cookies may include:
Essential cookies.
Performance cookies.
Analytics cookies.
Functional cookies.
Where required, we will request your consent before placing non-essential cookies on your device.
Please refer to our Cookie Policy for further information.
8. Google Analytics
We may use Google Analytics or similar website analytics services to understand how visitors interact with our website.
These services may collect information such as:
Pages visited.
Time spent on the website.
Device type.
General location.
Traffic source.
This information helps us improve the performance and usability of our website.
You can control the use of analytics cookies through our cookie consent tool or your browser settings.
9. Sharing Your Information
We do not sell your personal information.
Where necessary to respond to your enquiry or arrange the services you have requested, we may share your personal information with carefully selected water hygiene, water treatment or specialist service providers.
This enables them to contact you directly, discuss your requirements, arrange site visits, provide quotations and, where applicable, deliver the requested services.
We may also share your information where necessary with:
Water tank cleaning and disinfection specialists.
Water hygiene contractors.
Water treatment specialists.
TMV testing providers.
Commercial water softener installers.
Contractors and suppliers.
Payment providers.
Accountants.
IT support providers.
Website hosting providers.
Email service providers.
Cloud storage providers.
Professional advisers.
Government authorities or regulators where required by law.
We only share information necessary for the relevant purpose and require organisations we work with to handle personal information securely and in accordance with applicable data protection legislation.
10. International Transfers
Some of our service providers may store or process personal information outside the United Kingdom.
Where this occurs, appropriate safeguards will be used to protect your information in accordance with UK data protection legislation.
11. Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
Although no method of transmitting information over the internet is completely secure, we take reasonable measures to protect the information we process.
12. How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.
Typical retention periods include:
Customer enquiries: up to 24 months.
Customer and service records: up to 7 years where applicable.
Financial records: up to 7 years.
Marketing records: until you unsubscribe or withdraw your consent.
Retention periods may be extended where required by law or where necessary to establish, exercise or defend legal claims.
13. Your Rights
Under UK GDPR, you have the right to:
Request access to your personal information.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information where applicable.
Request restriction of processing.
Object to the processing of your personal information.
Request the transfer of your personal information where applicable.
Withdraw your consent where processing is based on consent.
Lodge a complaint with the Information Commissioner's Office (ICO).
These rights may be subject to certain legal conditions and exemptions.
14. Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact Tough Water Solutions via our website contact form.
15. Complaints
If you are dissatisfied with how we have handled your personal information, please contact us first so we have the opportunity to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services or applicable legislation.
Any updates will be published on this page and will take effect immediately upon publication.